this post in Blogthis post in Blog

April 28, 20162 mins read

Should Tinder Go Social?

By Vampr

It took all of 90 seconds upon opening the new version of Tinder yesterday to realise that I could now see all of my Facebook friends who were also on Tinder. An in-app ‘hack’ that probably shouldn’t be possible — it seems the press has cottoned on too.

My initial instinct was to think about how they could execute the same new Social feature but with more anonymity, and more reward to both the user and the platform. Ultimately though I just kept asking myself ‘should Tinder even go social?’

First thing’s first — Tinder has been a remarkable success, redefining an online space that people in their 20’s would previously never have dreamed of touching. They’ve managed to onboard millions and successfully pioneer a new widespread language of discovery — they’re a startup to aspire to.

Most importantly for us, Tinder demonstrated that people are willing to make meaningful connections with a single swipe. Coming up with Vampr, it absolutely hit me that this new language of discovery could absolutely be applied in a professional and social space, void of the sexual context.

We are social beings that thrive on connection — no one wants to download an app called ‘find me a friend’ however every day we are looking for that one connection, conversation or friendship that might just change your life. Music is often the starting point of a new conversation, not to mention several of us on the Vampr team have had successful careers in the music industry, so it seemed right that we would focus on music first — however the technology and idea can be scaled across many other industries, changing how people communicate, connect and discover.

To socialise when you already have a talking point in common and to rank results by the things you have in common in that field (for music, we’re matching by favourite artists in common, for example) is a no brainer. We aspire to make social discovery relevant and less threatening.

Despite pioneering and successfully teaching the world a new language of communication in how to discover one another, Tinder remains positioned as a dating app — and an extremely effective one at that. It will be interesting to see if they can successfully reposition the brand to move beyond that — or if they even need to. I’m happy for my apps to do what they do and do it really well — making a land grab for the sake of an increased userbase risks alienating me.

Share this article

Keep Reading

View All

Is Facebook still important for emerging musicians?

Wondering if you really still need to be active on Facebook in this day and age as an emerging musician? We think so! Let us tell you why. What is Facebook and Meta? Alright, so Facebook – I’m pretty sure you’ve heard of it, right? It’s this massive social network where people post pictures, share […]

Share this article

May 22, 2023

What are the key things to mention in a press release?

Do you need to write a press release, but have no clue what key things should be mentioned? Have a read and by the end, you will know exactly what to include! What is a press release? A press release? Sure thing! Think of it as a shout-out to journalists, bloggers, and any other media […]

Share this article

May 19, 2023

How do I get an interview on the radio?

Want to get an interview on the radio, but have absolutely no idea how or where to start? We got you! Radio interview A radio interview is a conversation between a presenter and a guest, typically broadcast live or recorded for later broadcast. The interview may be conducted in person, over the phone, or via […]

Share this article

May 17, 2023

How do I know if I should sign with a manager?

Have you been thinking about management and whether or not it’s time for you to start working with a manager? But, before you jump into a 1-2 year contract with a manager, what are the questions you should ask yourself? What is a management agreement? A management agreement is the documentation of a relationship – […]

Share this article

May 11, 2023

How to collaborate with other musicians

Have you always wanted to collaborate with another musician, but you weren’t really sure where to start? We hear you! It can feel like an impossible feat when you are not studying at a university or don’t know any musicians in your local area. Don’t worry, we got you! Think about what you want to […]

Share this article

April 19, 2023

Best social media platforms for musicians.

How do you know which are the best social media platforms for musicians? Read on to learn which channels you should be posting on in order to optimize your audience build. What are the social media platforms to choose from? Facebook Instagram Twitter – in this case, whilst this is a large platform and can […]

Share this article

April 14, 2023