this post in Blogthis post in Blog
A tile that goes from light green gradient to blue and then purple in the background. In white bold text it reads What are the key things to mention in a press release? 4 white ticks in the top right hand corner.

May 19, 20233 mins read

What are the key things to mention in a press release?

By Leesa

Do you need to write a press release, but have no clue what key things should be mentioned? Have a read and by the end, you will know exactly what to include!

What is a press release?

A press release? Sure thing! Think of it as a shout-out to journalists, bloggers, and any other media folks. It’s like you’re saying, “Hey, I’ve got something cool going on!” It could be about anything newsworthy like launching a new product, opening a new store, hosting an event, or even a big change in the company’s leadership.

As a matter of fact, a press release is a neat little package of information that tells the who, what, when, where, why, and how of your news. This is designed to make the journalist’s life easier by giving them almost everything they need to write a story about your news. It’s like you’re serving them a ready-to-cook meal; they just need to add their own spices and it’s good to go!

In essence, a press release is your chance to grab the media’s attention and say, “Hey, check this out, it’s pretty cool!”

What do I mention in my press release?

What is your exciting news?

The headline of your press release must tell all. What is the exciting news you are sharing? An example may be “Vampr drops newest Academy Course covering all things Press!”. From the headline alone, you should have an idea of what is coming. Next, you will dive right into the juicy news. Tell the reader about your project and why it is exciting. Maybe it is the first of its kind? Is it a new type of music? Is it a huge personal achievement? Why should we be excited about this?

Name drop in your press release

Tell them a bit about yourself, where you are from, your experience in the industry, what drove you to make this project, etc. Now is the time to name-drop! Were there any people involved in your project worth mentioning? This could be another musician you collaborated with or perhaps even your designer for the album cover. If they are important, include their name!


Be sure to tell any backstory or meaningful insights about your project in order to evoke emotion and connect with the reader. In contrast, how is your project different from the next emerging musicians? Why is it special? You need to convince the reader that it is special enough for them to want to share it with others via their press outlets.


Make sure you explain what the music is like so people have an idea of what they will hear. You can do this by talking about your musical inspirations and listing artists who you sound like. This starts to form an expectation in the reader’s mind. For this reason, if they love any of the bigger artists you’ve mentioned, you may have already struck a chord of interest in their minds.

This one might seem obvious… but given that you are sending a press release about your music, make sure you include a clickable link to your music. The reader needs to listen to your track to make sure it is suitable for their audience. Don’t make the rookie mistake of forgetting that link or sending them to a link that they don’t have permission to access.

High-res press shots

In order to pique the interest of the reader, having striking imagery is certainly only going to help. If the press outlet decides to run your press release, you need to have high-res press shots for them to include online. Low-res imagery is an immediate turn-off. Equally important, be sure to include color images over black and white images. Press outlets prefer color as it is more eye-catching.

By the same token, be sure that these images are easily accessible for the reader and that they have full permission to download them.

Want to know what else you might need for your release? Check out our Vampr Academy Content Creation Course >> HERE

Share this article

Keep Reading

View All

Unlock Paid Work Opportunities: Why Music Professionals Should List Their Services on Vampr

For producers, engineers, songwriters, and session musicians, finding consistent, paid work can be a challenging task in the highly competitive music industry. However, Vampr has revolutionized the way music professionals connect and collaborate. For music professionals aiming to find paid work opportunities, listing your services on Vampr is a strategic move. The platform connects you […]

Share this article

May 27, 2024

The Art of Music: The Crucial Role of Cover Art in Today’s Music Industry

Streaming platforms are brimming with countless songs and albums, so standing out has become more crucial than ever for artists. Amidst the sea of releases, one element that can significantly distinguish an artist is the cover art. This visual representation is not just an aesthetic choice but a powerful marketing tool that can attract listeners, […]

Share this article

April 10, 2024

50 Marketing Tips For Emerging Artists

If you are feeling overwhelmed about music marketing and promotion, we’ve put together some helpful suggestions for how you can get more people to hear your music, and become a fan. Of course, you can’t do everything – you’re an artists, not a marketing expert – but it’s also good to learn some basics. 

Share this article

March 6, 2024

The Power of Community Engagement on Vampr

In a world where connectivity defines much of our social and professional interactions, Vampr acts not just as a collaboration platform but as a thriving community for musicians, producers, and music enthusiasts alike. Engaging with the Vampr community transcends the conventional app experience, offering a multifaceted arena for collaboration, learning, and inspiration. Let’s delve into […]

Share this article

February 9, 2024

8 Benefits of Having a Verified Profile on Vampr

Social media platforms have become vital for career growth and it’s much easier to determine a legitimate profile when it is verified. The same can be said for Vampr, so let’s dive into the sweet symphony of advantages that come with having that sought-after green checkmark next to your name. Getting verified is easy! Simply […]

Share this article

November 9, 2023

Why Correct Music Metadata and Credits Matter

Embarking on a career in music is an exhilarating journey filled with creative expression and endless possibilities. Whether you’re a musician, songwriter, producer, or engineer, your artistry is a reflection of your unique voice and talent. However, amidst the excitement of creating and releasing music, it’s crucial not to overlook the less glamorous but equally […]

Share this article

October 4, 2023