Person's hand writing a music release checklist on lined paper with a black pen

August 23, 20222 mins read

Music release checklist for emerging musicians

By Leesa

Here is a comprehensive music release checklist of all the things you should be across when releasing music.

Before you begin… remember that a music release is a huge task. It can often seem overwhelming and neverending. The best way to tackle something so long-winded is to break it down into sections. Focus on refining the creative parts first. Have all your music and assets ready to go. Organize your songwriting splits. Doing all of this in advance is going to save you a big headache down the track.

Once you have your music release creative assets organized, move on to the promotional aspects. How will you tell people about what you have created? Make a list of all the press people you want to reach out to. Craft a press release and start sending! Finally, start planning your marketing strategy. How will you expand your reach by strategically using social media?

We have broken it up for you so you can stay calm and organized throughout the process!

The Music for release

✔ Single/EP/Album artwork in 1:1, 4:5, 9:16, 16:9
✔ Mastered mp3. and wav. files of your music
✔ Who you will distribute through? Ditto? CD Baby?
✔ A clear breakdown of all of the songwriters’ and music contributors’ copyrights by percentage. (e.g. 50% to X and 50% to X)
✔ Written out lyrics
✔ A blurb about the meaning and theme of the song
✔ Vinyl artwork or merchandise artwork if needed
✔ The name of the people who contributed: Producer, mixing, mastering, videographer, photographer, etc.
✔ If you are releasing more than just a single, i.e an EP or album; decide which single/s you will release first and in what order

Publicity for release

✔ Completed press release
✔ Bio
✔ High res press shots (at least one if not all should be in color)
✔ A list of press contacts with their emails, titles, and names you will reach out to
✔ A list of radio contacts with their emails, titles, and names you will reach out to
✔ Clear pitch for Spotify Editorial playlists
✔ A list of publisher contacts with their emails, titles, and name you will reach out to
✔ Music video link

Marketing for release

✔ Social Media Strategies or tactics you will employ
✔ Ads budget
✔ Campaign Timeline
✔ Clear goals for the campaign – be specific. (How many followers? Streams? Conversions?)
✔ Clear method of tracking and measuring metrics
✔ Assets for organic and for paid strategy (Likely to include 1:1, 4:5. 9:16, 16:9, spotify canvas, music video etc.)
✔ Content Calendar
✔ Comms Plan
✔ Overall story you are trying to convey

What’s the next step? Planning a live show to launch your music! Read How to book a live performance as an independent musician and then head to our live performance checklist for every musician to make sure you have covered all bases!

Share this article

Keep Reading

View All

January spotlight – Top 5 Vampr community collabs

New releases from our Vampr community! 🔥 For January we have chosen to spotlight 5 members who have been busy collaborating! Vampr wants to pay homage to our incredible community by shining a spotlight on their experiences. We have so many artists releasing insane music and living their best musical lives – we want to […]

Share this article

January 31, 2023

How to claim your Spotify for Artist’s profile

Never released music on Spotify before? Have you got a final recording mixed and mastered and ready to go? But you have realized you can’t just log into Spotify and upload your tracks like you would with Soundcloud. We got you, follow the simple steps below to find out how to claim your Spotify for […]

Share this article

January 31, 2023

How to get your website top-ranked on Google

So, you have a website but when you search for it on Google, it’s way down the bottom of the list and you have to really scroll to find it. How do you make sure that your website is in the first few that appear on the list? Introducing… SEO. What is SEO? SEO stands […]

Share this article

January 30, 2023

A One Sheet versus an EPK

Have you heard the terms One Sheet and EPK mentioned a lot in the music industry? Did you just smile and nod your head but internally think “what on earth are those things?!” Don’t worry, we are here to break it down for you! What is a One Sheet? A One Sheet is a marketing […]

Share this article

January 26, 2023

EPKs for artists explained

The phrase EPK is used often in the creative industry. If you’re an artist, you’ve probably heard about EPKs. If you’re wondering what is it, what it should include or how to build one, we’ve got you! What is an EPK? An Electronic Press Kit or an EPK for short is an online collection of […]

Share this article

January 12, 2023

Top 5 Vampr Community Spotlights – December

Our favorite testimonials from our Vampr community! 🔥 For December we have 5 spotlights of our favorite testimonials! Vampr wants to pay homage to our incredible community by shining spotlights on their experiences. We have so many artists releasing insane music and living their best musical lives – we want to spotlight as many as […]

Share this article

December 27, 2022