Back
Brand Update

August 21, 20201min read

Behind the Vampr brand evolution

By admin

With a major update in the wings and the maturing of our technology, we felt it was time to give the brand identity an overhaul too. Nothing too radical, we love our resonating triangle and vibrant color.

But as with the app we wanted to simplify the look and feel while keeping things very familiar to our users. We didn’t want much to change, we just wanted it to evolve, to grow up a bit, and reflect the ever increasing vitality of our community.

Animated GIF

So we started with the icon, trimmed a couple of the triangles, made them bolder and fixed the curves. We kept the ‘Play’ triangle at the centre and pointing the right way. We then rotated the outside triangle so the icon locks up better with the type, both horizontally and vertically. And finally, gave the colours a bump to dial up the energy.

Animated GIF

Now that the icon was working better we updated the type to match. Thickening the stroke, spacing the characters and softening the rounded terminals were all done to balance the type mark with the icon in the new lock-ups. Then we looked at simplifying the type by changing the ‘a’ to a single story ‘a’ and added mirrored raised elements to the ‘a’ and ‘p’.

Animated GIF

Bringing it all together we now have a brandmark that better balances its components. It works well in colour or reversed. The icon and type mark work well on their own and can also be used for secondary branding.

Overall we achieved what we wanted: an evolution to a stronger, harder-working version of our brandmark.

Share this article

Keep Reading

View All

How to create an album cover that you and your fans will love

This post is a collaboration with: PosterMyWall – a free album cover maker Create a professional album cover in 6 simple steps Releasing an album is a strenuous, but fun, process! You’ve created the music, considered music publishing and prepared for release – but you’re still getting started! Finally it’s time to bring all that […]

Share this article

December 8, 2021

Vampr just got a whole lot more social. Introducing…

Feed Stay up to date with music news from your favorite artists, see profile updates from accounts you follow and engage with Vampr users publicly Followers and Following Like what you see but not ready to connect yet? Now you can follow people on Vampr and see who’s following you – when you follow someone […]

Share this article

March 4, 2021

We’re re-opening Vampr to crowdfunding for a limited time only – and the reason why is super exciting!

https://www.wefunder.com/vampr We’re back! When we closed our first crowdfunding round earlier this year two things happened. First, we raised a mighty $1,000,000 in new funds, but much more importantly, the love and support from our community for Vampr was unequivocally validated. Today we’re reopening Vampr to the crowd in a smaller, follow-on round, with the […]

Share this article

October 15, 2020

Project Sophomore: Development Blog #4

What an exhilarating few weeks! Since relaunching Vampr, updating the brand and rolling out Vampr Pro we’ve been incredibly busy getting back to all things marketing, with tens of thousands of new users joining the platform during this time. Meanwhile, on the product development front we’ve already pushed lots of new features for Pro and […]

Share this article

September 25, 2020

New Look. New App. New Opportunities.

We have some very cool things to share with you… Today we are thrilled to unveil a completely new Vampr. Launching alongside this major overhaul of the platform is our premium subscription service, Vampr Pro with Distribution. For good measure we updated our brand too, reflecting a stronger and more focused vision. It’s taken two […]

Share this article

August 21, 2020

Project Sophomore: Development Blog #3

In today’s entry we are incredibly excited to preview the much anticipated Vampr Pro for the very first time, as well as the new expanded profiles as they will appear in Milestone 1. Let’s start with the new profile pages. As you may have noticed, we’ve done away with the Audition, Biography and Favorites tabs […]

Share this article

July 18, 2020