A Master Use License in music sync licensing grants permission to use a specific, pre-recorded song in visual media, such as films, TV shows, or commercials. It covers the actual sound recording, distinct from the composition, and is typically obtained from the record label or rights holder.

Sync placements in TV, film, and commercials can significantly boost artist exposure by reaching diverse audiences, enhancing visibility, and creating emotional connections with viewers. This increased exposure often leads to higher streaming numbers, social media engagement, and opportunities for further collaborations, ultimately expanding the artist’s fan base and career opportunities.

Sync royalties provide significant financial benefits by offering a steady income stream from licensing music for use in films, TV shows, commercials, and video games. These royalties can lead to substantial earnings, increased exposure, and potential for additional revenue through performance royalties and mechanical royalties from subsequent sales and streams.

Licensing music for sync involves identifying the right track, contacting the rights holders (usually the publisher and record label), negotiating terms and fees, and obtaining a synchronization license. This legal agreement grants permission to use the music in visual media like films, TV shows, ads, or video games.

Sync royalties are typically split based on pre-negotiated agreements between songwriters and publishers. Commonly, songwriters receive 50% of the sync fee, while publishers take the remaining 50%. However, the exact split can vary depending on individual contracts and the specific terms agreed upon by all parties involved.

Commercials generate sync royalties by licensing music for use in advertisements. When a song is synchronized with visual media, the rights holders—composers, songwriters, and publishers—receive payments. These royalties are negotiated based on factors like the song’s popularity, duration of use, and the commercial’s reach and frequency.