this post in Blogthis post in Blog
Power Laws

December 11, 20212 mins read

Power Laws: Why Vampr is a Magnet for Top Talent

By Vampr

Hey everybody,

We put together the below report to study the influence of Vampr and to see what we could learn about our business model. It’s admittedly a little bit dry, but heck, the findings are super insightful!

You can find the original publication of this study over at our Wefunder campaign page, where there is still time to invest!



Let’s start with an analogy: just as in the real world where movers and shakers emerge who create success and wealth which benefit others, so too are we seeing a similar phenomena inside the Vampr community.

We wanted to understand the number of people with star power who are shifting the needle inside the Vampr userbase and what that means – namely, the “power laws”. This kind of study is more commonly understood in the investment community.

VC funds follow a power law curve. When a small % of firms capture a large % of industry returns.

Power Laws

In our case, a power law study informs how we might iterate on our business model.

If we knew with certainty that success in the Vampr community was distributed along a textbook power law curve then we could make better informed decisions when it came to designing future products and services.

To do this we looked at the total Soundcloud streams from a random sample of 6% of our community. And we were right on the money. Our study of the Vampr community revealed that:

  1. 0.1% of our users were highly-successful;
  2. 1% had a respectable audience generating some income;
  3. 3% were investing in themselves, and;
  4. 97% were on a journey to upwardly mobilize into these more lucrative categories

Vampr Talent

What does this mean? Why is it important?

Number One, it shows that Vampr, a genuine grassroots community without any celebrity figurehead thus far, attracts top talent, with 0.1% of our users receiving tens of millions of streams each. In the industry, this is enough to get an artist signed to a major label deal.

Secondly, it shows us that these various community segments – 0.1%, 1%, 3%, 97% – each have unique needs and requirements from a networking service like Vampr. Our existing business model is suited to capture value from each of these segments however our future model is being designed with these insights front of mind.

Take our recent announcement offering distribution for free to the 97% – this is just the first step in using these insights to inform future decision making. And we have some incredibly exciting announcements to make shortly on how we will better serve each segment of our userbase.

Stay tuned ✌️

Share this article

Keep Reading

View All

Webinar Replay

Hey everyone, Amazing turnout on Friday for the webinar! We’ll be answering any questions we didn’t get to in a coming video update 🤗 In the meantime, and for those who missed it, you can catch a replay here: @Army – please share the link with your network or anyone who you think might be interested (and […]

Share this article

February 1, 2022

Register for webinar + closing date announcement

The webinar has ended, however you can catch the replay here! Hey everyone, We have two BIG things to announce today 🥵 First, we are excited to announce that we will be closing the round on Thursday, March 31 🤗 Secondly, this Friday we will be hosting a webinar experience where we will be answering […]

Share this article

January 24, 2022

Breaking News! Own a piece of Vampr today 🚀

Today we’re incredibly excited to be launching our third equity crowdfunding round on the back of hitting a phenomenal milestone with 1 million users! Vampr is a company largely owned by its users, with two previous successful Reg CF campaigns providing us with the means to grow the company and keep Vampr as the […]

Share this article

October 20, 2021

Major Announcement: 1 MILLION users 🥳

Today we officially hit 1 million users on Vampr! That’s a global community of 1 million musicians and creatives who have together: Created over 220,000 original songs with people they’ve met on Vampr Enjoyed a combined 62.5 BILLION streams on Spotify, Apple Music, TikTok and Soundcloud Generating significant royalties of $162M flowing directly into their […]

Share this article

September 6, 2021

We did it! Another round closed 🙌

On Friday we closed our ‘Bridge to Series A’ round with ~$800,000 in the bank, and we couldn’t be more relieved or proud! Across two Reg CF campaigns in a 12 month window, and 2000 investors no less, we have raised the maximum allowed under US law – a feat only accomplished by a small […]

Share this article

February 15, 2021

[ONLY 3 HOURS LEFT] 2000 investors 🤯

784K raised 🤑 2000+ investors 🤯 3 hours left 😱 Don’t miss out 🚀 16K left Invest now 👉 Share this article

Share this article

February 13, 2021