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July 13, 2022 • 3 mins read

Marketing For Musicians, Explained

By Jacque Alec

If you are a musician, then you know that marketing yourself and your music is essential to your success. There are many different marketing techniques and strategies that you can use, but it can be difficult to know which ones are right for you.
In this blog post, we will discuss the most effective marketing techniques and strategies for musicians. We will explain how each one of them can help you advertise your music and grow your business!

Create a Website

One of the most important things you can do as a musician is to create a website. Your website is your online home base where fans can learn more about you and your music. In fact, it’s more likely than not that your website will be your 1st or 2nd impression with fans.
Make sure to include clear information about your upcoming shows, new releases, and anything else that might be of interest to your fans. Your website should also be mobile-friendly and easy to navigate. Include clear call-to-actions (CTAs) on your website so that fans know what you want them to do (e.g. buy your new album, purchase merchandise, come to your next show, etc.).
There are many different ways to create a website, so be sure to do your research and find the platform that is right for you.
Popular platforms include:
  • Squarespace
  • WordPress
  • Shopify
  • Wix
  • Webflow
Once you have created your website, make sure to promote it on all of your other marketing channels (more on that below).

Use Social Media

Social media is one of the most powerful marketing tools at your disposal. It allows you to reach a large audience of potential fans quickly and easily. When using social media, it’s important to post interesting and engaging content that will capture people’s attention.
Make sure to post frequently, but also be mindful of how often you are posting. You don’t want to overwhelm your followers with too much content.
In addition to original content, you should also share other people’s content that is relevant to your brand. For example, if you are a country artist, you might share a blog post about the best country songs of all time.
When sharing other people’s content, be sure to give them credit and tag them in your post. This is a great way to build relationships with other musicians and businesses in your industry.
There are many different social media platforms that you can use to promote your music. The most popular ones include:
  • Soundcloud
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Snapchat
  • TikTok
  • Pinterest
It’s important to note that you don’t need to be on every single social media platform. In fact, it’s often better to focus your efforts on a few platforms that you are really good at and that will reach your target audience.

Develop an Email List

Email marketing is still one of the most effective marketing tools available, despite the rise of social media. An email list allows you to directly communicate with your fans and promote your music to them.
When developing an email list, it’s important to grow it organically. This means that you should only add people to your list who have explicitly given you permission to do so (e.g. they sign up for your newsletter on your website).
There are many different ways to grow your email list. Some of the most effective include:
  • Asking people to sign up for your newsletter on your website
  • Offering a free download or discount in exchange for an email address
  • Hosting a contest or giveaway
  • Once you have developed a sizeable email list, you can start sending out regular newsletters promoting your music. Be sure to include links to your website and social media channels so that people can easily find and follow you.
In conclusion, these are just a few of the most effective marketing techniques and strategies for musicians. By using these tools, you will be able to reach more fans, promote your music, and grow your career.
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