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April 25, 2025 • 5 mins read
A step-by-step guide to crafting a professional press release for your next single, EP, or tour.
Press releases are a powerful tool for grabbing the attention of journalists, bloggers, and industry professionals. Whether you’re promoting a new single, announcing an EP, or sharing tour dates, a well-written press release can help you stand out and get your music in front of the right audience. Here’s how to craft a press release that gets noticed.
A press release is your way of sharing important news with the media in a clear, concise, and compelling format. The goal is to provide all the essential information in a way that makes it easy for journalists to cover your story.
💡 Pro Tip: Keep your audience in mind. Journalists are looking for stories their readers will care about, so make your announcement newsworthy.
Your headline is the first thing journalists will see, so make it attention-grabbing and informative.
💡 Example: “Indie Rocker [Your Name] Releases Genre-Bending New EP, Echoes in Time”
Your opening paragraph should answer the who, what, when, where, and why of your announcement.
💡 Example: “Rising indie artist [Your Name] is set to release their highly anticipated new EP, Echoes in Time, on [release date]. The five-track collection explores themes of resilience and growth, blending haunting melodies with lush, cinematic production.”
Expand on your announcement with more context to give journalists a complete picture.
💡 Pro Tip: Include quotes from yourself or collaborators to add a personal touch. Example: “This EP is a reflection of my journey over the past year,” says [Your Name]. “Each song tells a piece of that story.”
A clear, professional format makes your press release easier to read and more likely to be used.
💡 Pro Tip: Use a simple, readable font like Arial or Times New Roman, and keep your release to one page.
Make it easy for journalists to access your music, images, and additional information.
💡 Pro Tip: Create a press kit with all your materials in one place, like a Google Drive folder or a dedicated page on your website.
Close your press release by telling journalists exactly what to do next.
💡 Pro Tip: Keep your call to action clear and concise, and ensure your contact info is easy to find.
Errors can make your press release look unprofessional. Take time to review and edit your work.
💡 Pro Tip: Have a friend or bandmate review your press release for a fresh perspective.
Once your press release is ready, it’s time to get it in front of the right people.
💡 Pro Tip: Personalize your emails to each recipient to increase your chances of a response.
If you don’t hear back right away, it’s okay to follow up politely after a week or two.
💡 Pro Tip: Keep follow-ups short and professional to avoid being perceived as pushy.
A well-crafted press release can make all the difference in getting your music noticed by the media. By being clear, professional, and newsworthy, you’ll increase your chances of coverage and build stronger connections with journalists and industry professionals.
Take the time to perfect your press release – it’s an investment in your music’s future! 🎶
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